There is No 'New SEO'– Just a New Fad!
SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what SEO is any more than adding a row of tomatoes to your garden redefines...
View ArticleHow to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why
The Technology reports in Google Analytics contain a host of fantastic data. It's an essential place to look when you're thinking about making changes to your site that may work differently in various...
View Article'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]
A new report looks at some key battles in video games, smartphones, tablets, and web browsers in the run-up to the holiday season, identifying which brands' commercials are attracting the most...
View Article404 Page Best Practices
Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here's how you can find 404 pages, how to limit the negative impact on user experience and your SEO efforts,...
View ArticleMajor Search Engines and Directories
When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps,...
View Article9 Points to Ponder About the New iPhone 5S/5C
The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated. Let’s look at nine points to ponder about the new iPhone, both pros and cons,...
View ArticleOrganic Search Noticeably Absent From Google Analytics 2013 Summit
Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making...
View ArticleHow to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World
Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO...
View ArticleGoogle Pays $17 Million to Settle Apple Safari User Tracking Case
Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. Google also...
View ArticleGoogle's Yellow Ads Label Now Showing on Desktop Searches
Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow "Ads" label, which many people have seen on mobile search results, is now...
View ArticleGmail Strips Email Marketers of Data with Image Caching
Without warning, Google updated Gmail so that images are now cached. To understand what impact this may have requires that we start by understanding what has changed and how six pieces of information...
View ArticleUnderstanding Search Analytics: Making Better, Data-Driven Decisions
At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you're sifting...
View ArticleTop 8 Google Analytics Reports for Managing Organic SEO Campaigns
Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start...
View ArticleCustomize the New Google Bar to Your Liking
Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google...
View Article'No-Links Ranking'– The Battle for Better Organic SERPs
Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor. Google has flirted with the idea. What would the SEO...
View ArticleNews Flash: Paid Search Query Data Isn't Going Away (Duh)
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's...
View Article4 Ways to Make Your Blog Stand Out from the Pack
Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. Here's how to get competitive, outshine your...
View ArticleContent Marketing: The 4 Most Critical Components to Measure & Analyze
Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what...
View ArticleHow to Recover From a Google Smartphone Rankings Demotion [Case Study]
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and...
View ArticleA 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest...
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